What is Adobe Business Catalyst?
Being a Cloud (web based) SaaS (Software as a Service) application, this all-in-one solution has many advantages. Most especially in that it provides a fully supported, always evolving platform. Unlike other web management systems that require patches and new version updates to maintain them or to enable use of newer extensions, BC continues to evolve with the latest tools available to all websites on the platform while always remaining compatible with all past features.
Business Catalyst is also unique by it's distribution method. Recognising the need to have experienced designers and developers on board, BC is licensed and rebranded via leading Web Design & Development Agencies around the world. This has proven highly beneficial for all involved putting Adobe 'BC' as the platform of choice for many leading web designers and for tens of thousands of website owners.

At its core...
BC has a built-in customer relationship
management framework (CRM) and an advanced eCommere engine complimented with rich sales, service and
marketing features such as Email Marketing; Blogs; Bookings; Secure Zones; Web Form Builder; Automated Workflows; Ad Rotators; Photo Galleries; Literature (downloads); Forums; RSS Channels; Multi Country/Currency Selling; Retail and Wholesale Sales Systems, Supplier and Shipping Management; Inventory Management; plus an API (Application Programming Interface) enabling BC to fully integrate with other web based applications. In short, there's not much that BC can't do.
Configurable functions and modules...
Do away with the need for complex back-end programming. Rather then writing and de-bugging complicated code, BC's flexible framework is configurable to create the programmatic functions required. (Note: While BC supersedes the need for back-end programming languages such as php, asp, or .net, it does not circumvent front-end web mark up languages or scripting such as HTML, CSS and Javascript.. These being the essential building blocks for any rich, custom website design.)

Business Catalyst was founded in 2004 by two Australian entrepreneurs, Bardia Housman and Adam Broadway. Following rapid uptake in the Australian market the company shifted its corporate HQ to Silicon Valley in 2006 to focus on it's growing northern hemisphere success.
2008:

2009:

As software moves more and more online, Business Catalyst is seen a key acquisition for Adobe providing the missing element of an integrated website deployment and management system. Business Catalyst already integrates with Adobe Dreamweaver and will begin integration into Adobe's Creative Suite following CS5.
2012:










