Search Engine Optimisation - (SEO)
Search Engine Optimisation is an essential ingredient for any website in that it manipulates data and other essential ingredients so that when a potential client types in a search query for a product or services he/she is looking for, your website will be included in the listed results, preferably on the first page and as close as possible to the top.
How well your website is ranked by search engines is influenced by internal factors on your website plus external factors from around the web. These form the two main aspects of SEO: 'On-Page SEO' and 'Off-Page SEO'.
On-Page SEO is about your physical website. Factors like meta tags, keywords, page titles, page description, internal page/link structure, logical urls, content keyword density, imnage alt tags, xml site map, and so on. Added up, On-Page factors influence around to 20% of your total search ranking (versus 80% from off page factors). However, don't be fooled in thinking that on-page SEO is any less important. On the contrary, it is of the highest importance, initially at least, as your On-Page SEO will determine the subject matter that your website is indexed for by the Search Engines. (Ranking is irrelevant if you're only being well positioned under the wrong things.)
Simply put, On-page SEO puts you on 'the right lists' and, when properly executed, should place your site in the top 30% of results.
Off-Page SEO is the primary driver to push a site up from a respectable position to a strong position. Assuming that the On-Page work has first been done then getting a site up to the first few pages, or even better 'the first few places' is the core goal. Depending on how competitive that position is will determine how much time and effort is necessary. But whatever the case, "time" will always be involved. There may be hundreds, or even thousands of other sites vying for the position you want to capture. If you have expectations for success inside the first 3 to 6 months then you may well be disappointed. However within that time period an incremental and consistent upward trend should be very evident.
Quintessentially Off Page SEO is about links from other websites to yours. Having a high number of incoming links from other sites is singularly the most influential of all factors to push up your ranking. While more is always better, the value of each link depends on the ranking of the referring site. i.e. A link from your friends new website is nice to have but not overly influential. Whereas a link from a well ranked, popular site is gold! This is why free directory listings (eg, Finda, Yellow, Hot Frog, Gopher, to name a few) are very worthwhile. This is also one key argument for having a profile (with links back to your site) on Social Networks such as Facebook, Linkedin, Twitter, Google+, and so on.
Listing your business address on Google Maps/Google Places is yet another linking example. So is posting comments on other peoples blogs (where invited) with links to your site (where relevant). There are literally hundreds of free link opportunities out there. The hard part is having the time required for effective implementation.
Another highly influential Off-Page strategy is 'article submission'. Put simply this is about getting articles published about you and/or your product or business with multiple links to pages and resources on your site. This not only helps your link count but also increases your overall position as an authority in your field.
Search Engine Optimisation via an experienced expert is the most effective path forward. To that end we offer various SEO packages and tailored strategies.
|SEO Strategy & Set Up||Silver||Gold||Platinum|
|Price (one time fee)||$595||$895||$1195|
|Max No.of pages||15||30||60|
|Email Client Update and Roadmap|
|Tech team familiarise with site|
|Gold Site Review (email report to client)|
|Platinum Site Review (email report to client)|
|Follow up consultation re Review report|
|Implement new URL (if required)|
|Implement new index page content|
|Update target keywords|
|Duplicate Content Checking and report|
|Duplicate Content Checking and report|
|301 redirect (if required)|
|Install Google Analytics|
|Set-up Monthly reporting|
|Submissions to Google/Bing/DMOZ|
|Submissions to NZS/Hotfrog/ASK|
|Google local/places profile|
|Add speciality meta tags|
|H1 and H2 tags|
|Anchor Text Optimisation|
|Header & Footer Optimisation|
|Image Alt Tags|
|Optimise images for page load|
|301 redirects (if required)|
|HTML Navigation Bar (if required)|
|Create or optimise Links Page|
|Create internal links to Links page|
|Create Robots.txt file|
|Create .xml sitemap|
|Submit .xml sitemap|
|Create html sitemap|
|Integrate social media on client site|
|Set-up Link Building program|
|Initiate Potential Link Partners contacts
|SEO Monthly Growth Program||Silver||Gold||Platinum|
|Price (Per month. No minimum term)
|Link Request Submissions||30||50||100|
|Inbound Link Creation|
|Check broken links|
|Check SEO of links|
|Check for page errors (404’s etc)|
|Submit site to search engines|
|4 Blog comments on relevant sites|
|Write Press Release (1 per month)|
|Submit Press Releases (to 3 sites)|
|Outbound link building|
|Distribute Blog Url to 5 blog directories|
|Recommend ideas for new content.|
|Generate and implement new content|
|Optimise Google places account|