Are you keeping pace with change? by Andy Mundell. CEO - OnCompany Ltd "The articles written or presented here by on.co.nz are a means of exploring these changes. They include manifestos written by leading business and acaedemic thinkers whose rational arguments and profound insights challege conventional and traditionally held views". "One of the main changes to the way business is now conducted comes from the ability to directly access the experts and specialists in all fields. The internet is a channel where specialisation prospers. You can now 'go direct' like never before. This is only natural as we all seek to fulfil our very specific needs. The example I often give to clients is what I call the "Black jellybean analogy". It is simply this.. If someone likes Black Jellybeans they will search for precisely that. If you're business is "Jellybeans-R-us", then you'll be lucky to get a look in. Why? Because "Black-Jellybeans-R-us" just attracted a loyal customer for a lifetime. "Prior to the 20th century paradigm shift events occurred in our society hundreds of years apart. Then within the first quarter of the twentieth century we saw more technological change than in all of the previous century. By the end of the 20th century, the time between significant paradigm shifts had reduced to little more than a decade. Now, as we near the end of the first decade of the 21st century, change, rather than being imminent is almost constant!". Middle management is diminishing. Indeed, entire industries are disappearing all around us. We are at a time when specialisation is the key to survival. So think about what you're good at and get out there where you too can be found. Return to articles page...<<
The advent of the internet has undoubtedly seen some of the most profound changes of recent times. While events since it's creation may seem less spectacular, the changes to how the internet is now used by our society vastly eclipses the emergence of the technology itself. The world is changing faster than you know. Adjusting to these changes is a challenge to all.
The example may seem absurd considering that people with a black jellybean obsession probably number less than 0.01% of the population. Even the largest mega-mall in the most populous city on earth could not support a "BlackJellybeans-R-us" store. Current forecasts predict 2 billion people will be online by the end of the decade. With a microscopic 0.01% market size, thats 200,000 people obsessed with black jelly beans out there looking for you. Now that's a whole lot of black jellybeans!"
