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Are you keeping pace with change? by Andy Mundell. OnCompany CEO

The advent of the internet has undoubtedly seen some of the most profound changes of recent times.  While events since its creation may seem less spectacular, the changes to how the internet is now used by our society vastly eclipses the emergence of the technology itself.  The world is changing faster than you know. Adjusting to these changes is a challenge to all.

 

"The articles written or presented here by on.co.nz are a means of exploring these changes. They include manifestos written by leading business and acaedemic thinkers whose rational arguments and profound insights challege conventional and traditionally held views".

 

"One of the main changes to the way business is now conducted comes from the ability to directly access the experts and specialists in all fields. The internet is a channel where specialisation prospers. You can now 'go direct' like never before. This is only natural as we all seek to fulfil our very specific needs.  The example I often give to clients is what I call the "Black jellybean analogy".  It is simply this..  more »

 


(Manifestos reproduced by on.co.nz with permission from ChangeThis.com.. ChangeThis is a new form of media that uses existing tools of the web as a way for new ideas to be created and spread. OnCompany supports their mission to spread important ideas and expand views)".



Connected Intelligence: Leveraging Collective Wisdom
The World is Flat, declared Thomas Friedman. It is a Long Tail, says Chris Anderson. Everything is Miscellaneous, avers David Weinberger. Seeing it as The Wisdom of Crowds was a profound insight from James Surowiecki. Their perspectives addressed several aspects of business, life and the human condition in general. The truth is that we have reached not one era, but a multitude of eras, all at once and in a time-space compressed fashion. more »
By Vasu Srinivasan Topics Business Technology  
 

 

 

Mind of the Innovator: Taming the Traps of Traditional Thinking
Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the tr... more »
By Matthew E. May Topics Business Other 
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Making the Most of Your Time: Going Beyond To-Do Lists
The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even thou... more »
By Rajesh Setty Topics Business Other 
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The Gobbledygook Manifesto
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge... more »
By David Meerman Scott Topics Business Culture 
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The Eighth Self-Destructive Habit: When Companies Plateau Their People
In writing his book, Self-Destructive Habits of Good Companies…and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he fel... more »
By Jagdish Sheth Topic Business 
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Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark co... more »
By Thomas R. Clifford Topics Business Other 
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Dear Bosses
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our sta... more »
By Josh Kamler & Axel Albin Topics Business Culture 
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The Greening of Business: Recent Trends & Remaining Hurdles
In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges i... more »
By Andrew Winston Topics Business Culture Politics 
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Forget Formulas: How Managers are Fooled in their Search for Success
Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability. more »
By Phil Rosenzweig Topic Business 
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When You Absolutely, Positively Should NOT Use Email: A Civilized List
For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in th... more »
By David Shipley and Will Schwalbe Topics Business Culture Technology 
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The Happy at Work Manifesto
Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring: When you decide to take steps toward being... more »
By Alexander Kjerulf Topics Business Culture  
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Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick
The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate strategy..
more »
By Chip Heath and Dan Heath Topics Business Culture Other 
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Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility
Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, c...
more »
By Christine Arena Topics Business Culture Politics 
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Keep It Real
Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don’t know what he means, you probably aren’t. So, read up on how ...
more »
By Julien Smith Topic Business 
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Not a Dirty Word: Seven Steps to Creating an Accountability-Based Organization
Prosen argues that the best way to produce extraordinary results within your organization is to create an accountability-based culture focused on producing results, not activities.
more »
By Bob Prosen Topic Business 
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The State of Competitive Advantage
Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. Your value acceleration, not just value creati...
more »
By Mitchell Gooze Topic Business 
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Purposive Drift: Making It Up As We Go Along
It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of p...
more »
By Richard Oliver Topics Culture Other 
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You are Being Lied To and Other Truths
This is a manifesto’s manifesto and an absolute ChangeThis reader must-read. Here, Larry Winget is everything you know him to be: upfront, relentless, hilarious, and full of wisdom about giving and...
more »
By Larry Winget Topics Business Other 
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Reclaim Your Life: A Two-Week Challenge to Help You Regain Time
January 1st comes around and we’ve all made a resolution or two. By February 1st, we’ve failed more than we’ve succeeded and are back on last year’s track. Stuart Levine has the antidote. Here are ...
more »
By Stuart R. Levine Topics Business Culture Other 
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Work as Refuge: How to Add Meaning to Your Life at Work
The alarm goes off. You stretch, yawn, put your feet on the floor, one foot in front of the other, get started on another unfulfilling day at the office. But it doesn’t have to be that way. Jonatho...
more »
By Jonathon Flaum Topics Business Culture 
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How to Become a Customer Action Hero in 10 Steps
“Rate your experience from 1 to 10.” “Would you recommend our company?” We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan to actuall...
more »
By Jeanne Bliss Topic Business 
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Manifesto for Experimentation
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on ... more »
By Joseph Jaffe Topics Business Culture 
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Elegant Solutions: Breakthrough Thinking the Toyota Way
One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May’s manifesto shows you how Toyota’s principles and practices will help you engage your c... more »
By Matthew E. May Topics Business Culture Technology 
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No Need to Fear: How Global Outsourcing Equals Opportunity
Here, Steve Hamm asserts that outsourcing need not result in the vilification of foreign workers and the American companies who choose to find cost solutions overseas. Instead, he believes it offer... more »
By Steve Hamm Topics Business Culture Politics Technology 
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Co-Creation Rules!
Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that t... more » By James Cherkoff & Johnnie Moore Topics Business Culture Technology 
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Purpose: How to Define It and Make It Work for You and Your Company
Just read the first page of this manifesto, and you’ll understand exactly what it is to have purpose. Read the subsequent pages and you’ll find just how to develop your own sense of purpose through... more »
By Nikos Mourkogiannis Topics Business Culture 
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04-Dec-2006 | Women Bloggers: Changing Their Worlds, Changing the World
Women are the power consumers and connectors of the Internet, and yet, their influence has mostly been invisible to the mainstream media and industry pundits. The BlogHer web community was created ... more »
By Elisa Camahort Topics Business Culture Politics Technology 
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The Capitalist Manifesto: Managing the Rise of Citizen Investors
The citizen investor is you. Me. Uncle Joe. With our investment comes the power to demand better of the corporations we invest in. This revolution in corporate ownership demands a revolution in cor... more »
By Stephen Davis, Jon Lukomnik, David Pitt-Watson Topic Business 
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The Seven Principles of Privacy: Protect Your Customers’ Privacy Ethically, Not Legally
Technology is endangering our privacy. Every company that we do business with holds a representation of ourselves somewhere in their data stores. Because laws make poor privacy guidelines, David Ho... more »
By David Holtzman Topics Business Culture Technology 
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Declaration of Independents: Fighting against the Colonization of Our Local Communities by Big-Box Retailers.
Wal-Mart. Home Depot. Walgreens. The proof of corporate retail expansion is evident at almost every freeway exit ramp. But at what cost? A blighted landscape. A lack of diversity. The demise of com... more »
By Stacy Mitchell Topics Business Culture Politics 
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Beyond Snobbery: Grammar Need Not Be Cruel to Be Cool
Here, June Casagrande (so not your ninth grade English teacher) will reassure you that it’s okay not to care about grammar. Just what you wanted to hear! But with humor and enthusiasm, she will sho... more »
By June Casagrande Topic Culture 
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Accountability: Effective Managers Go First
How far are you willing to go to facilitate change in your organization? Management expert, David Maister, says you’ve got to be willing to go first. And he means all the way, even to the point of ... more »
By David Maister Topic Business 
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Slow Leadership: Creating Civilized Organizations
Adrian Savage proposes a return to civilization and humanity in organizations. Does this sound something like your day at the office? You are driving on a rain-soaked freeway. The other cars are sp... more »
By Adrian Savage Topics Business Culture 
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A Manifesto for Mavericks
Bill Taylor, co-founder of Fast Company, and Polly LaBarre present this brazen manifesto that describes the changing state of business leadership and asserts that the only companies and leaders tha... more »
By William Taylor and Polly LaBarre Topics Business Culture 
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Going for the Go Point
The Go Point: the moment when a decision becomes action. With an easy writing style and on-the-ground stories, Michael Useem, Director of the Center for Leadership and Change at the Wharton School,... more »
By Michael Useem Topics Business Culture 
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Changing the Rules: Lessons from a Starfish World
Such seemingly dissimilar groups as the Apache Indians, music swapping programs, Wikipedia, Alcoholics Anonymous and Al Queda have one thing in common: they are all starfish. According to Brafman a... more »
By Ori Brafman and Rod Beckstrom Topics Business Culture Technology 
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Get Out of the Technology Hex
Ever wonder what those folks in IT actually do everyday? Most likely, they are busy defending your company against invaders, inefficiency and wasted resources. How? Here, Sean Hull, “self-appointe... more »
By Sean Hull Topics Business Technology 
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Change the World of Not-for-Profits
This energizing manifesto tackles the increasing dissonance between the archaic goals of typical Not-for-Profits and the realities of business. Suddes challenges you to think differently about thes... more »
By Tom Suddes Topics Business Politics Other 
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10 Unwealthy Habits
A serial entrepreneur and wealth consultant, Alicia Castillo Holley, breaks down the negative habits that prevent us from gaining wealth. Written to address many individual viewpoints, she offers i... more »
By Alicia Castillo Topics Culture Other 
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The Rise and Fall of the Hit
Chris Anderson, author of The Long Tail, chronicles the history of the blockbuster and explains why the traditional model of marketing and selling music no longer works. more »
By Chris Anderson Topics Business Culture Technology 
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Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
Sharing insider information, John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. more »
By John Moore Topics Business Culture 
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The Power of the Marginal
Paul Graham discusses how outsiders, free from convention and expectations, often generate the most revolutionary of ideas. Clever and entertaining, this manifesto will energize you and spark your ... more »
By Paul Graham Topics Business Culture Technology 
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Calling All Designers: Learn to Write!
In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user’s experience. more »
By Derek Powazek Topics Business Technology Other 
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We Need a New Word for Brand
To unlock their brand's true potential, today’s companies need to let go of slick superficiality and embrace authenticity! more »
By Michel Hogan Topics Business Culture 
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Beginner's Guide to Business Blogging
The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again. more »
By Debbie Weil Topics Business Technology 
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Never the Same: How to Create Transformational Experiences
What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences. more »
By Charles Halton Topics Business Culture Politics Other 
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Web 2.0: Strategies and Lessons for Business Leaders
This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change. more »
By Troy Angrignon Topics Business Culture Technology 
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Getting Out of Embed: The Role of Social Context in Decision Making
Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another’s action or opinion can profoundly change your o... more »
By Michael Mauboussin Topics Business Culture 
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Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails
John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities. more »
By John Ehrenfeld Topics Business Culture Politics 
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The ABCs of a Kaleidoscope Career
The twentieth-century linear career model, of rising to the top of a corporation and being a big, fat, ethically unscrupulous power-monger, is dead. Mainiero and Sullivan show you how to create a s... more »
By Lisa A. Mainiero and Sherry E. Sullivan Topics Business Culture 
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Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big
Here’s just a taste of Seth Godin’s latest book, small is the new big, a plentiful well of inspiration for your business and you. more »
By Seth Godin Topic Business 
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It’s a Big, Blog World Out There: Five Quick Tips to Building a Better Blog
Evans details how to make your company’s blog better and why it is an essential way to reach your customers. more »
By Meryl K. Evans Topics Business Culture Technology 
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Know the Codes: Why We Act, Buy, and Love as We Do
Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us. more »
By Clotaire Rapaille Topic Culture 
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03-Jul-2006 | The Working Mother’s Manifesto: This is How We Do It
Carol Evans encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family. more »
By Carol Evans Topics Business Culture 
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Non-Geeks are Not Morons: The Change Function Model for Adopting Technology
Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users’ practical needs, not only the technologists’ lofty vision. more »
By Pip Coburn Topics Business Technology 
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Strategy and the Fat Smoker
David Maister offers advice on how to fight strategic flab and make change happen by encouraging a diet of good habits and short-term goals. more »
By David Maister Topic Business 
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The Rewritten Rules of Management
In this hard-charging manifesto, Tom Ehrenfeld directs our attention to Bill Swanson's act of plagiarism and asserts that by letting Swanson get by with a slap on the wrist is like letting the Enr... more »
By Tom Ehrenfeld Topics Business Culture 
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Owner's Guide to Difficulties
When you feel the tension building in that space between your shoulder blades, or you lay in bed at night unable to stop that film replaying all the days stresses, use Peter Albert's techniques for... more »
By Peter Albert Topic Other 
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Management Advice: Which 90% is Crap?
The way business advice is sold today makes it difficult to cull the good from the bad. With refreshing candidness, Bob Sutton shows how to divine diamonds from dust with these guidelines. more »
By Bob Sutton Topic Business 
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Citizen Innovator
Who knows the most about a product? The creator or the user? Take, for example, surfboards. There is a whole population of surfers whose everyday focus is to maximize their experience in taking a w... more »
By Eric Von Hippel Topics Business Culture Technology 
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Vanished: Where has the Service Gone?
Groceries ordered online and delivered to your home? Sure. Plan an entire trip to the other side of the world with just a few clicks of your mouse? Certainly. Assisted by digital and technological ... more »
By Michael Chaffin Topic Business 
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The Simplicity Cycle
Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in... more »
By Dan Ward Topics Business Technology 
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The Care and Feeding of Your Network
If everyone is networking, who's working for you? Allard and Banfield will show you how to "get 100, 200, 500 people thinking about how they can help YOU with your project, your passion, your schoo... more »
By Bob Allard Topic Business 
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Thinking Through Problem Solving
Problems lurk everywhere: under that stack of papers on your desk, in the unreturned phone call, within the carelessly worded email zipped off before its writer begins a long afternoon commute. Val... more »
By Valarie A. Washington Topic Business 
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111 Ridiculously Obvious Thoughts on Selling
This masterly list of not-always-obvious tips reminds us that every relationship is a sales relationship. Tom Peters' thoughts on selling will sharpen your innate sales sense—for the expert or novi... more »
By Tom Peters Topic Business 
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True Team Building: More than a Recreational Retreat
Does the phrase "team building" bring to mind interminable meetings briefly punctuated by stale, free sandwiches and awkward get-to-know-you games? Use Kevin Eikenberry's high-CARB approach instead... more »
By Kevin Eikenberry Topic Business 
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Community Greens: Green Infrastructure and Community Revitalization
Scientists have proven that a lack of nature can have negative effects. Learn, with help from Kate Herrod, why a slice of green is good and vital. more »
By Kate Herrod Topics Culture Politics Other 
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Simplified Security: 25 Tips to Help Companies Implement Security
This manifesto helps companies of all sizes understand and implement the necessary level of security. The 25 tips cover everything from physical security to SPAM. more »
By Ravi Char Topics Business Technology 
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